spice

BRANDING / TYPE DESIGN / ILLUSTRATION

Matthew and Jarret named their patented plant-based collagen supplement after a fictional drug in the sci-fi classic Dune. So when they asked for a logo that reflected its sci-fi origins, I said, “That sounds super weird– let’s do it.” Using Klavika and other typography like the NASA “worm” logo as references, I created a distinctive, nearly-symmetrical wordmark that walks the line between science fiction and the clean, trustworthy fonts vernacular to medical consumer goods.